Copyranter: Angry area man baffled by BS buzzwords

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Follow him on Twitter. There are a lot of smart people in a lot of fields trying to make advertising more complicated than it actually is, trying to make it a science, trying to make it less “addy.Read the full article