Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count

by Amy Gesenhues
What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last month, the Media Rating Council and IAB both defined a video ad as viewable as long as 50 percent of an ad’s pixels are visible for a minimum of two-seconds. But, do any of these metrics matter if a video fails to achieve true engagement with t ...Read the full article