Google’s Buy Button ‘Imminent’, What it Will it Mean for Search Advertisers

by Mark Ballard
Google has semi-officially confirmed long-standing reports that it will deploy a “buy button” for Google Shopping results on phones, with Google chief business officer Omid Kordestani calling the launch “imminent” at this week’s Code Conference. Earlier this month, the Wall Street Journal’s Alistair Barr and Rolfe Winkler offered new details on Google’s rumored buy button plan ...Read the full article