How Sephora blended a stand-out beauty video strategy

In March, Sephora’s Digital Innovation Lab opened for business in San Francisco, securing the company’s position as the frontrunner in digitizing the beauty retail space. Sephora has since rolled out a bevy of digital “experiences” for its beauty-obsessed customers, implementing beacon technology, a virtual makeup-artist application on mobile and an expedited shipping membersh ...Read the full article