How to Build A Multi-Million Dollar Brand, Part 3: Spreading the Word

In my earlier posts, I talked about how Dakota Riley of Keller Williams Realty adopted the “Depend on Dakota” brand name in a play to stand out from her competition and resonate in the minds of prospective home buyers and sellers on the South Shore of Massachusetts. With a memorable brand name, we then developed brand graphics, including a logo and professional headshot, in or ...Read the full article