Only 17 percent of BuzzFeed’s traffic goes to news

by Lucia Moses
Over the years, BuzzFeed has labored hard to change its perception as a cat GIF and listicle farm. It hired star blogger Ben Smith away from Politico in 2011, who has brought on big-name journalists like Pulitzer-winner Mark Schoofs and Steve Kandell, and made a push into political and foreign news. In February, it did its first presidential interview when Smith sat down with Barack Obama.Read the full article