Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search

by Barbara Starr
The use of structured data is now increasingly apparent in many aspects of search — but perhaps nowhere is it more evident than in today’s search engine results pages. Search engine results pages have evolved considerably over the years. We’ve seen a shift from the classic “10 blue links” to an information-rich display that blends many different types of results.Read the full article