The Importance of Ad Extensions - Five Ways to Create That Personal Touch

by Diane Pease
Marketing today is all about the personal experience. Whether you are a B2B or B2C business, your potential customer is looking for what they want, when they want it. Think of it as marketing becoming B2Me. With paid search, having the right ads when your potential customers are looking is more critical than ever, and Ad Extensions can help add a personal as well as relevant touch to your ads.Read the full article