Why the NBA’s content play is a slam dunk

by Shareen Pathak
When Golden State Warrior point guard Stephen Curry brought his adorable 2-year-old daughter, Riley, to a post-game press conference on May 19, social media lit up. Curry’s mentions on Twitter skyrocketed — and his rank on the Pulse, NBA.com’s social hub, moved up to No. 1. Unwilling to be scooped on their own exclusive, the NBA’s in-house editorial team took note, and quickly ...Read the full article