Break Optimization Down Into Concrete Steps

by Adam Lundquist
You stare at your screen and it stares back at you. The numbers are not very good in your AdWords account and you are not exactly sure why that is. You have heard a lot about the importance of optimizing a PPC campaign, and this word “optimizing” seems to mean a lot of different things to different people. It is a vague and opaque word and one that you find frustrating.Read the full article