Button Platform Extends The Value Of Apps With Selective, Contextual Linking

by Greg Sterling
Google and Facebook are racing to make the mobile app world safe for “deep linking.” The idea is that mobile apps should emulate and function just like the PC internet and not exist in “silos.” It’s far from clear, however, that consumers are clamoring to have lots of embedded links in their favorite apps. In fact there’s evidence that they don’t like to be taken out of apps (by ads at least).Read the full article