The Internet Marketing Stack: Analytics

by Ian Lurie
In part 2, I talked about infrastructure and its place in the marketing stack. In this post, I talk about analytics and its role in internet marketing. Part 1: The marketing stack Part 2: Infrastructure Part 3: Analytics ← You are here Part 4: Content Part 5: The channels – paid, earned and owned Analytics listens to the marketing stack Analytics measures infrastructure ...Read the full article