What It Really Takes to Emotionally Connect With Customers

by Neil Patel
I don’t like how people have downplayed the role of emotion. Emotions and decision-making go hand-in-hand. When it comes to marketing, you can’t neglect the role that emotions play. Once you recognize this, however, it brings up an important question: How do you emotionally connect with your customers? There are two features. It starts with discovery and is unleashed through content. 1.Read the full article