Brand Newsroom 38: Gen Y Wake-up Call

Media producers need a wake-up call, according to Charlie Caruso. While we used to talk about the Generation Y audience as children, time has passed and they are now between 15 and 33-years-old. Most of them are adults and all of them are influential consumers. So how can we adapt to their needs? This week Charlie Caruso, author of ‘Understanding Y’, joins the B ...Read the full article