Buy Jessica Lange a drink: How A&E Networks is making TV more social

by Shareen Pathak
This is ThinkTank, a series where we quiz brand chiefs and CMOs on where the industry is heading. Elizabeth Luciano had a busy weekend. While everyone else was winding down getting ready for the workweek, the VP of marketing and brand strategy at A&E Networks spent her Sunday night masterminding a large scale social TV project for the network’s Critics Choice TV Awards.Read the full article