Does Google Associate Unlinked Brand Mentions with Brand Sites for Ranking?

by Jennifer Slegg
John Mueller made an interesting comment in a Google+ hangout a couple of weeks ago regarding whether or not Google is giving any weight to unlinked brand mentions when it comes to ranking those brand’s websites. In other words, if one site is talking about a brand but the site in question never happens to link to it, does Google give any weight at all to that brand’s website e ...Read the full article