InMobi And Rubicon Project Add Mobile Video Inventory To Native Ad Exchange

by Ginny Marvin
InMobi and Rubicon Project have added video inventory to the InMobi Exchange, which launched just last week as a hub buying for mobile native advertising. The exchange offers programmatic reach across more than 7,800 apps, per the companies, to give advertisers access to mobile native and video placements at scale. Customers include Publicis Groupe, WPP and Omnicom, according to InMobi.Read the full article