Instagram Adds Call-to-Action Buttons, More Relevant Ad Targeting

by Justin Lafferty
Pinterest isn’t the only company announcing a direct commerce initiative today. Instagram has added several new features to its advertising platform, including call-to-action buttons such as Shop Now and Install Now. Instagram noted in an Instagram for Business blog post these call-to-action buttons will start being tested soon: Advertisers want to drive business results acro ...Read the full article