One charity’s whimsical approach to attracting millennials to a serious cause

by Tanya Dua
The Internet has been flooded with cheeky baby memes for a while, but one new campaign has co-opted them to attract attention to an important cause. International children’s charity Smile Train has unveiled a new campaign in conjunction with agency SS+K titled “Serious Baby,” to drive awareness on the health conditions of cleft lip and palate in children — all with a light-hea ...Read the full article