The Traffic Prediction Accuracy of 12 Metrics from Compete, Alexa, SimilarWeb, & More

Services that claim to predict the traffic websites receive have been around for 15+ years, but I’ve long been skeptical of their accuracy (having seen how poorly some have predicted traffic on sites whose analytics I accessed). In 2012, I ran a project to test the veracity of the numbers reported by some of these tools, and came away very unimpressed.Read the full article