This Week in Internet Marketing 2015 06 02

This Week in Internet Marketing, we’re looking at how you can use videos to target “I want to do” search queries, common SEO mistakes businesses make, and tips for small businesses to compete with big brands in PPC advertising. We’ll also be looking at ways to reach different generations with content and achieving leads from LinkedIn for small businesses.Read the full article

  • Small Businesses Can Compete With Big Brands On Pay-Per-Click Advertising - 7 readers, 586 Tweets - Big brands have big pay-per-click ad budgets and routinely manage campaigns targeting literally millions of keywords. Brad Shorr explains how small businesses can compete.

  • The SEO Factors That Matter More Than Keywords - 6 readers, 326 Tweets - Keywords used to be the dominant force in the world of SEO. Optimization strategies would live or die by the keywords selected, and daily optimization tasks were all about how best to integrate those keywords, onsite and offsite. Even as updates like Google Panda started trying to weed out the [...]