Why Email Marketers Need to Think APIs, Not Big Data

It’s not exactly news that data is important to email marketing. If you ever want to segment your email list, you need some kind of customer data to make it work. However, the data that most email marketers are using today is static. You might be segmenting based on a customer’s zip code, but what if the customer moved? If you’re targeting based on a product purchase but the p ...Read the full article