Why Some Businesses Generate Higher Social ROI, While Others Waste Money

by Marcus Ho
A lot of people think to be successful in driving sales from social media, you need a big budget. However, big bucks does not always lead to big profit. For example, fast-food giant McDonald’s spent more than $988 million dollars on ads in 2013. Although most of their advertisements are acceptable, one ended up doing more harm than good.Read the full article