Your Step-by-Step Guide to A/B Testing with Google Analytics

A/B testing can be as simple as reciting the alphabet… You design two versions of a web page (A & B), divide the traffic between the two, and choose the one that gives you the maximum conversions. Simple, right? Wrong. Most newbies to A/B testing struggle with which tools to use, how to set up their test, and how to know when it’s done.Read the full article