A taxonomy of the modern millennial consumer

Laura Tarbox is strategic director at global marketing consultancy Added Value This week, R/GA’s Jess Greenwood posted to Medium a hilarious account of what happens when the entire advertising industry works from the same millennial research. Because paraphrasing could never hope to do justice to Greenwood’s satirical genius (no, we don’t know her, we just want to), here’s a c ...Read the full article