Are You Guilty Of Drive-By Marketing?

I recently attended a meeting with Siegel+Gale, where the conversation turned to large brands and their tendency to engage in “drive-by marketing.” The concept immediately resonated with me. It’s something we’re all guilty of from time to time. So what is “drive-by marketing” exactly? Simply put, it’s the banner ad campaign you launched that ended in a dead-end customer journey.Read the full article