Google On The Buy Now Button: We Have No Intention To Be A Retailer

by Barry Schwartz
At SMX Advanced this morning, Google’s head of search ads Jerry Dischler gave us more insights to Google’s upcoming Bug Now button in search ads. The main reason Google is launching this “buy now” button is to help around mobile conversions and not to compete against retailers. Jerry explained that Google has information about their searchers that can help speed up and impro ...Read the full article