How to Create Emotional Experiences in Your Online Stores

Posted by Omri_Yacubovich Emotional impulsiveness is the number one driver of purchasing decisions. And most consumers don't even realize it. In fact, 95 percent of all purchasing decisions (both online and offline) take place in the subconscious mind, according to Harvard professor Gerald Zaltman. What goes on inside the mind of a consumer isn’t always rational, either.Read the full article