Live from IRCE 2015: The importance of handling customer reviews

In the often-flooded marketplace of ecommerce, customer reviews can make or break companies. At the MarketingSherpa Media Center at IRCE 2015, Daniel Burstein, Director of Editorial Content, MarketingSherpa, sat down with Joseph Jaconi, General Manager, Tech Armor, to discuss how Tech Armor’s focus on customer reviews helped transform this small ecommerce company into a major competitor.Read the full article