Report: 89% Of Marketers Have Problems With Cross -Channel Marketing, Data Linkage Is The Biggest Culprit

by Greg Finn
The holy grail of digital marketers is the single customer view that can unlock the potential of personalization and the insights into consumer behavior. A new study from Experian however shows that connecting these dots isn’t easy. A whopping 89% of respondents admitted that they have challenges when trying to create a single customer view.Read the full article