Study: Forget About Average Organic CTRs, They Mean Nothing

by Greg Sterling
Many marketers try to benchmark their organic search performance against industry average click-through rates. This turns out to be a mistake. According to a massive keyword performance study by Keylime Toolbox, which looked at nearly 5 million queries across a range of industries, there is so much variation by vertical category and site that averages “didn’t provide much ac ...Read the full article