The clever Hotels.com workaround for muted Facebook video ads

by Shareen Pathak
Videos on Facebook are defaulted to “mute,” a feature that may be nice for consumers but isn’t the best way for a brand to advertise its creative out loud. To solve the issue (somewhat) Hotels.com, the hotel-booking site, worked with CP+B for new video ads that get the message across even if you can’t hear them.Read the full article