This American Life Meets Office Space: How Slack Created the World’s Most Ambitous Branded Podcast

by Amanda Walgrove
Earlier this year, we asked if podcasts were going to be the next big sponsored content territory for brands. With the viral success of Serial and Slate’s upcoming Panoply podcast network, it seems the stage is set for this to happen. But we haven’t really seen any huge steps in terms of branded storytelling for podcasts—until now.Read the full article