Ask the Experts 6/3: Email Marketing Lists and Conversion Optimization

Q: I’m taking over email marketing tasks from someone else, and I’m not sure about the origin of our email list. What should I do? A: If you’re asking this question, then you probably already know the risks of using paid email lists and being blacklisted from your ISP as a spammer. Keeping your email lists compliant and updated is an important part of customer relations as wel ...Read the full article