Demian Farnworth’s Second Most Favorite Copywriting Formula in the World

Do you want a simple, sticky formula that turns your listless copy into something that rivets attention, stokes desire, and gets action? Rough Draft host Demian Farnworth mentioned it in yesterday’s episode. Demian called it the 4 P’s: Promise. Picture. Proof. Push. In this episode, Demian works through a short example ad (about a pill that makes ugly men pretty) and breaks down each P.Read the full article