For Best Buy, the move away from an agency model (and a case of déja vu)

by Shareen Pathak
In April, Best Buy joined the growing list of companies that said it would be moving away from an agency-of-record model to a project-based system with plenty of its work done in-house. It’s part of what agency execs say is an ongoing trend popularized by tech giants like Apple and Google. Spokesman Jeff Haydock told Digiday, “This is part of broader changes to our marketing s ...Read the full article