Forrester’s Nate Elliott: There’s No ‘Community Building’ on Social

by Justin Lafferty
Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped some truth on brand managers and marketers: you don’t build a community on social or have any meaningful customer relationships on Facebook. Elliott’s advice to brands looking for real, measurable results through social media: i ...Read the full article