Google Buy Button a Reminder to Make Local Marketing Compelling

by Jon Schepke
If you are on the fence about investing into local marketing, Google may soon give you a clear reason to move forward. Last month, SEW reported that Google will test "buy buttons" that make it easier for consumers to buy what they want directly through search results. The Buy button, living in ads that appear alongside search results, will reveal inventory and purchase funct ...Read the full article