Less Than 1/3 Of The World’s Top CMOs Are Active On Twitter

by Amy Gesenhues
Brands may talk a big game when it comes to being social, but it turns out very few of the CMOs from the world’s top companies are on Twitter. In an attempt to find which of the world’s biggest brands have a CMO presence on the social network, we researched Interbrand’s Top 100 Global Brands of 2014 to identify the companies that have a CMO or a top-level marketing executive actively tweeting.Read the full article