Mastering Word-of-Mouth, Step One: Identify Your “Mouths”

In my previous posts, I defined word-of-mouth and its importance for your business. The “mouths” in word-of-mouth are those people who are willing to share your “word.” So who are they and how do you find them? The mouths that matter are people who are trusted by others, close by, and made up of two primary groups: customers with whom you have a personal relationship, and othe ...Read the full article