NBC Stunt Promotes Stanley Cup Coverage By Surprising Hockey Fans With The Actual Stanley Cup

by Steve Hall
To hype its coverage of the Stanley Cup playoffs, NBC Sports Network, with help from Stun Creative, orchestrated a faux focus group for hockey fans and then gave them a gigantic surprise. Hockey fans were enlisted to attend a focus group at which they were asked what the Stanley Cup meant to them and why they love hockey so much.Read the full article