#SFSW15: At McDonald’s, Digital is about ‘Fun and Convenience’ — Not Branding

#SFSW15: At McDonald’s, Digital is about ‘Fun and Convenience’ — Not Branding June 4, 2015 by Caitlin Maynard Leave a Comment Filed Under: #SFSW15 A few years ago, McDonald’s made a dramatic change in the way the company approached digital. In response to the growing importance of software in both its marketing and operations, the global brand created a centralized digital ...Read the full article