Politico’s Jim VandeHei: Scale is a ‘deal with the devil’

by Lucia Moses
At a time when publishers are grappling to diversify their revenue beyond advertising, Politico has an enviable business model. The political news publisher supplements its ad sales with hefty subscription fees, which are on track to hit 50 percent of the revenue next year, projects Jim VandeHei, Politico’s co-founder, president and CEO.Read the full article