The brand verdict on Instagram’s new ad offering

by Tanya Dua
Advertising on Instagram has so far been the domain of only a handful of big digital-spending brand advertisers, who have used it to push brand engagement. But Instagram is now cranking up its advertising, opening itself to both big and small advertisers, letting them target their consumers based on age, gender and other interests. For brands and marketers, it’s been a long time coming.Read the full article