9 Creative Ideas for Simple Email Split Tests

by Pam Neely
Wanna know what separates the winners from the losers in digital marketing? It’s testing. Testing, testing, and more testing. Having an ongoing testing program has been endorsed by everyone from Peep Laja to Albert Einstein. Seriously. Einstein said: “Compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.Read the full article