How (and why) a new retail brand crowdsourced its social campaign

The pressure is mounting on the clothing industry to reform its environmental and human rights records. Even Patagonia, which claims to be as environmentally conscious and cruelty-free as possible, runs into issues like supply chain partners that are glorified sweatshops. To combat the problems riddling the industry, a new outdoor apparel company founded by former Patagonia and ...Read the full article