More Findings From Google’s Phantom 2 Update (“The Quality Update”) – Panda Overlap, Long-Term Approach, URL Tinkering, and More

by Glenn Gabe
My Google Richter Scale was insanely active the week of April 27, 2015. That’s when Google rolled out a change to its core ranking algorithm to better assess quality signals. I called the update Phantom 2, based on the mysterious nature of the update (and since Google would not confirm it at the time). It reminded me a lot of the original Phantom update, which rolled out on May 8, 2013.Read the full article