PPC Myth-Busters: 5 B2B Folklores Debunked

by Pauline Jakober
We’ve all heard the tall tales – PPC stories passed down from colleague to colleague or business to business. Hearing these stories is a bit like playing the game “telephone,” where details become morphed as they travel from one person to the next. Today, I’ll debunk some common PPC myths for B2B companies advertising online in hopes that we all have a happier ending to our PPC stories.Read the full article