Tackling the 3 Biggest Mobile Advertising Mistakes in Your PPC Account

by Erin Sagin
This year, the number of global mobile device users officially surpassed desktop users. Pretty exciting, huh? Welp, not necessarily for us paid search marketers. Unfortunately, this graph shows the devastating truth: the average PPC advertiser is seeing significantly lower search conversion rates on mobile devices than tablets or desktops.Read the full article