The 4 Biggest Takeaways from Google’s “Micro-Moments” Research

According to Google, the new “battleground” for brands is the micro-moment. These are moments that are intricately interwoven with mobile behavior, usage, and psychology. Basically, the moments we’re trying to figure a problem out and pull out our smartphones to help solve it. Marketers have been facing these challenges for a while now.Read the full article